Asian artists like IKON, richbrian, sushitrash and more took the stage for the second annual Head in the Clouds festival this past weekend
The inaugural Head in the Clouds festival last September made headlines for being the first-ever Asian-centric music festival in North America, bringing out artists like Anderson .Paak and the biracial singer-songwriter, Toro y Moi. This year’s edition, which organizers say was double the size, saw a larger corporate presence, with an, VIP bars sponsored by Johnnie Walker, and a livestream available to Tidal subscribers.
The goal now, Park says, is to not only raise the consciousness about Asian artists, but to also raise the offerings that are being put forth into the musical arena. “For people in general to see Asian culture as cool, we have to step up our taste level,” he explains. “We’re able to get in through the door, but now it’s about diversity within diversity; we’ve got to show different types of Asians, from EDM DJs to rappers to indie rock singers.
Performing for the first time outside of Indonesia, Poetri was equal parts giddy and grateful, excited to meet her fellow Indonesian artist, Brian and ready to introduce herself to the world.
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