After winding up in an historic tie in 2018, HBO held off Netflix in this year’s Emmys to capture the most wins across the awards’ three prime-time ceremonies, 34 to 27
with 23 wins across the three Emmy ceremonies, most of all companies in the field. In the main telecast in 2018, Netflix prevailed over HBO, seven wins to six.
Streaming in general has been making its presence felt at the Emmys, with Hulu and Amazon notching major wins for, respectively. As HBO and Netflix duked it out, the streaming sector also was poised for significant change, with Apple and Disney launching major new subscription services in November. HBO Max will be launched by WarnerMedia in the spring and NBCUniversal will roll out Peacock in April.
The two companies have not been at the same level in terms of spending in recent years. Netflix’s investment in original programming has reached double-digit billions, several times what HBO has spent. AT&T CEO Randall Stephenson and WarnerMedia entertainment chairman Bob Greenblatt have each sought to spin their disadvantage in terms of dollars to an upper hand in terms of coherence and curation.
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