Warner Bros. Discovery and Japan’s U-Next have announced an extension of their relationship with a renewed deal to supply content to the SVOD platform. The agreement sees U-Next continue as the str…
. The enlarged operation is expected to overtake Hulu Japan as the largest locally-operated streamer in the country.that net new subscriptions to streaming services in Japan have slowed“SVOD household penetration is still only at 45% and there is significant room for growth in the future, driven by anime , premium live action and Korean content and in certain cases, sports.
“The collaboration with Warner Bros. Discovery, which began in April 2021, has produced great results as a strategic partnership. We have been able to deliver high-quality titles from HBO and HBO Max, the pinnacle of U.S. entertainment, to audiences as quickly as possible, and we feel that the number of opportunities for people to engage with our service through these titles has also increased,” said Tsutsumi Tenshin, CEO of U-Next.
“This renewed deal reflects our ambition to build further scale across the entire ecosystem of our business, with future optionality that enables us to reach as broad an audience as possible across multiple platforms,” said James Gibbons, president & MD, Western Pacific at WBD.
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