HBO’s ‘Westworld’ CES Incite Activation Has Creepy Fun With Data Sharing

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HBO’s ‘Westworld’ CES Incite Activation Has Creepy Fun With Data Sharing
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When HBO released the first teaser for the forthcoming season of Westworld and featured a new company called Incite. It left many people scratching their heads. Then again, isn’t that what We…

and featured a new company called Incite. It left many people scratching their heads. Then again, isn’t that what The private event was held at the Nomad Restaurant, a dimly-lit, wood-grained space that was filled with books from floor-to-ceiling. As you entered, a screen that said “Are You On The Right Path?” welcomed you as Incite employees gave each attendee a very personalized greeting, which was a taste of things to come throughout the evening.

She started by introducing all of us. She knew a lot about us, but it seemed like she knew more about some than others. For me, she knew I worked at Deadline and co-hosted a podcast — it’s all information you can find with a simple Google search. However, she knew an extraordinary amount of details about the others at my table.

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