HBO Max has increased its monthly service fee for the first time in the platform's two-year history by one dollar to $15.99 starting this week.
Main Street Assessment CIO Erin Gibbs and Macro Trends Advisors Founding Partner Mitch Roschelle discuss entertainment streaming service prices and Netflix's announcement of a cheaper plan with ads on 'Cavuto: Coast to Coast.'for the first time in the platform's two-year history.
Users who are subscribed to the $14.99 a month plan will immediately begin paying the new $15.99 fee for the next bill cycle around Saturday, Feb. 11.
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