With less government funding and fewer resources than Power Five schools, historically Black schools have a harder time recruiting top athletes. NIL, with little uniformity in how it is enforced across states, schools and regions, has widened that gap.
When Jacqie McWilliams sat at a table with other college sports leaders three years ago to discuss name, image and likeness, she thought about what the life-changing legislation would look like for historically Black colleges and universities.
The Gulf Coast Athletic conference , an HBCU league in the National Association of Intercollegiate Athletics, partnered with the NIL marketing company Athlyt and the media company Urban Edge network to create NIL deals for athletes. Dr. J. Kenyatta Cavil, a professor at Texas Southern who focuses on HBCU athletics, said Sanders’ star power, coupled with the racial reckoning following the 2020 murder of George Floyd, allowed more resources to pour into Black schools.
Sanders’ son Shedeur, formerly Jackson State’s starting quarterback before he transferred to Colorado, became the first HBCU athlete to land a partnership with the sports fuel drink Gatorade last year. “Even if you decide to go to a Power Five school straight out of high school, and you change your mind to say, ‘Hey, I think I want to play immediately … I want to have these opportunities as a freshman or as a sophomore.’ The transfer portal now allows student-athletes to do so,” McClelland said.
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