The scale of Michael Bloomberg’s ad spending before the California primary? Unprecedented, some campaign veterans say.
Television viewers in Southern California can hardly miss the ads promoting Michael R. Bloomberg for president this holiday season.
The scale of the billionaire’s advertising for California’s March 3 election is unprecedented for a Democratic presidential primary, campaign veterans say. In the three weeks since he announced his candidacy, he has spent more than $5.4 million on broadcast television ads in the Los Angeles media market alone, station logs filed with the federal government show.
Tapping his personal fortune — Forbes puts his net worth at $55.7 billion, making him one of the richest people in the world — Bloomberg is saturating the TV airwaves with ads not just in California, but also in the 13 other states with contests on Super Tuesday and more than a dozen others that vote later in March.
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