These wacky commercials prove Harrison Ford is not only the coolest, but he can sell us just about anything.
The Big Picture We all know and love Harrison Ford for multiple reasons. Not only did he bring some of our favorite characters to life, but he also has a very distinct persona off-screen, bringing us laughter and joy with his love for movies and attitude toward fandom culture.
What makes this series of commercials a treasure trove of golden content is the distinct Japanese method of advertising, with premises that put Ford in many peculiar situations. The first of them is a more traditional one, simply having him walk into a traditional Japanese restaurant and order beer, and even calling the bartender's attention to the specific beer he wants, in near-perfect Japanese pronunciation and intonation.
The whole advertisement campaign also has shorter TV spots and posters, all showing Ford as a talking head drinking a can of beer rather enthusiastically. These pieces must have become a sort of collector's item, but they certainly carry a lot of cultural significance. Ford starring in wacky Japanese beer commercials? That's the whole zeitgeist of the 1990s right there.
The Japanese industry and market have a rather idealized view of their Western counterparts, as much as we have from them, too.
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