Harley-Davidson Inc will partner with China's Qianjiang Motorcycle Co to bu...
- Harley-Davidson Inc will partner with China’s Qianjiang Motorcycle Co to build a new smaller motorcycle than its trademark “big hogs”, making good on promises to move more production outside the United States that have angered President Donald Trump.
The partnership Harley outlined on Wednesday is aimed both at taking a bigger chunk of China’s huge bike and moped market, while also fitting in with a plan to cut costs and source half of all sales outside the United States by 2027. That has made the company a niche seller in Asia’s big markets, where lightweight bikes and scooters dominate, and left it struggling to win over consumers globally to replace a traditional U.S. customer base which is aging.
“Our recent dealer survey work reinforces the need for Harley-Davidson to add more first-time riders. For many, affordability is an issue.”
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