The motorcycle manufacturer has unwittingly landed in the crosshairs of boycotters via a new consumer campaign.
Notably, Harley-Davidson has not posted the Budweiser partnership on its social media accounts. The Budweiser Instagram account has shared multiple images of its limited edition Harley-Davidson-themed cans.
While things are holding steady for Harley-Davidson on social media, Bud Light is still locked in something of a PR crisis. In recent weeks, a number of social-media users have sharedof Bud Light on store shelves and at venues in a bid to illustrate the purported success of their boycott of the beer brand.
The Bud Light backlash has spilled beyond social media criticism and boycotts while a bomb squad was recently dispatched to an Anheuser-Busch facility in Los Angeles following a threatening email. An Anheuser-Busch employee told Patch Media that other threats were made to facilities across the U.S. after Mulvaney's Bud Light post.
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