The mission44 charity of F1 champion Lewis Hamilton has outlined its next steps for this year. Full story:
The CEO of Lewis Hamilton’s Mission 44 initiative has outlined the next steps the charity established by the seven-time Formula 1 world champion will take over the coming year.Hamilton created Mission 44, which has aims to improve diversity in F1 and the wider motorsport world, in 2021 in the aftermath of the Black Lives Matter protests witnessed across the world in 2020 – investing £20m of his own money at that stage.
It is also supported by Hamilton’s Mercedes squad, UK broadcaster Sky and Swiss bank UBS, with Hamilton ultimately hoping it willas opposed to its current set-up providing funding to organisations in his home country. Arthur, writing to provide an update at the start of the new financial term, states that this year Mission 44 will be dedicated to concentrating “further into our value of ‘Bravery’” as “our partners, young people and funders have consistently encouraged us to be bold and disruptive in our approach to grant-making, communications and advocacy”.
“[And] significantly scaling our campaign and storytelling – particularly in relation to preventing school exclusions and inspiring young people to explore opportunities in STEM and motorsport.”It recently appointed two new board members – AKQA design company founder Ajaz Ahmed and Anne Mensah, vice president of content at Netflix UK.
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