The Halloween music market is growing beyond “Monster Mash” and “Thriller.”
This time every year, music’s biggest stars unleash carefully constructed marketing campaigns for new Christmas music, hoping to join, which is due Oct. 27. “Funnily enough, I can’t think of many Christmas songs that I like, apart from the few obvious ones,” keyboardist Nick Rhodes says. “But Halloween, I can think of plenty of songs I love. It’s the mood and the chaos and the dark spirit of excitement about it.
Streaming numbers for “Spooky Scary Skeletons,” “Skeleton Sam” and other Halloween hits may not be as big as those of “All I Want for Christmas Is You,” but they add up. “Bloody Mary” never charted when Gaga released it in 2011, but after the-related TikTok phenomenon, it hit No. 68 on the Billboard Hot 100 in 2022, scoring over 412 million plays on Spotify and placement in the service’s Halloween Party playlist, which has 981,000 likes. “Bloody Mary” streams grew from 128,708 on Oct.
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