The Hallmark Channel is apologizing and reversing course after it had pulled four commercials for the wedding planning website Zola that featured a same-sex couple kissing during their marriage ceremony, saying Sunday night that it hopes to reinstate the ads.Hallmark CEO Mike Perry said in a statement
The Hallmark Channel is apologizing and reversing course after it had pulled four commercials for the wedding planning website Zola that featured a same-sex couple kissing during their marriage ceremony, saying Sunday night that it hopes to reinstate the ads.“Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple. The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused.
Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials. Story continuesAlso Read: Zola Cuts Ties With Hallmark Channel After Ads of Lesbian Brides Kissing Are Pulled“Victory!” GLAAD’s president and CEO, Sarah Kate Ellis, said in a statement. “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine.
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