Half all environmental claims about products misleading – EU

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Half all environmental claims about products misleading – EU
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Half of environmental claims about products are full of crap, says EU

Around half of environmental claims made about advertised products are"vague, misleading or unfounded information about products' environmental characteristics," says research from the European Commission.

Of hundreds of claims assessed in 2020, 53 per cent were not entirely accurate, according to a draft document seen by ."Climate-related claims have been shown to be particularly prone to being unclear and ambiguous and to mislead consumers, amounting to greenwashing," the draft reportedly said.to the Unfair Commercial Practices Directive floated last year, with the aim of stamping out"generic, vague environmental claims where the excellent environmental performance of the product or trader cannot be demonstrated.

Roller coaster cryptocurrency Bitcoin retained its position as the most polluting of its class in 2022, with its environmental footprint increasing as its price collapsed.emissions in 2022, growing from 56.8 million tons in 2021, according to Forex, the currency trading company. Its"Global Impact of Crypto Trading" report also found the second largest cryptocurrency, Ethereum, saw a massive reduction in emissions, owing to2The European Union is proposing a new set of regulations which could offer a framework to assess the environmental impacts of products, against which claims such as"100 percent recycled" or made from"all-natural" ingredients could be judged.

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