You can't check into the Halcyon Hotel — yet:
Author:Dhani MauPublish date:May 3, 2019Updated onMay 2, 2019You can't check into the Halcyon Hotel, at least not yet. But if you buy one of the brand's candles, set aside some time alone , and throw on the scent's coordinating Spotify playlist as you light it, you can feel like you're there, or somewhere. At least that's currently the idea behind the experiential Los Angeles-based brand, launched earlier this year by former brand consultant and art director Kamaryn Potter.
Traveling frequently for her Free People job helped push the idea further: "I loved the experiences I took away from it, even comparing the bad [hotels] to good ones, meeting people, getting to see the world in this way." She began compiling a mental list of things that worked and didn't work. Potter seems to have a special talent for turning ideas, stories and "vibes" into scents. For her first, which she whimsically named Critically Acclaimed Sexual Thriller With a Strong Female Lead, Potter described it to a friend as reminiscent of "[going] to a place and it's in the Hamptons, but it's not the summer and there's this creepy woman and a fireplace...
Like so many budding brands, we initially discovered Halcyon Hotel on Instagram, with influencers and cool kids posting from a mysterious, dimly lit, vaguely sexual hotel-themed event a couple of weeks ago. It was the first of several IRL experiences Potter hopes to host before the hotel opens. She's also partnering with Airbnb to create "Halcyon-approved spaces" people can check into.
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