Thanks to glazed donut skin and nails ‘Hailey Bieber makeup’ received a whopping 167 million views on TikTok and Google searches for her beauty looks are up 421% compared to 2021. This is who else made the Top 10 - read more
December 01, 2022 - 13:17 GMT Natalie Salmon New research reveals that Hailey Bieber is the world's most popular celebrity makeup inspiration for 2022, with searches for her makeup looks increasing by 421% compared to last year.
MORE: Hailey Bieber lands a spot on Forbes' 30 Under 30 list and nails the 'business chic' agenda on the front coverHailey's most recent Met Gala appearance sparked the Donut Glazed beauty trend Following Hailey in second position is fellow model Bella Hadid, whose makeup looks often consist of siren eyes and 90s-inspired thin brows. Views for 'Bella Hadid makeup' on TikTok are currently at almost 61 million, and searches for Hadid's makeup routine are up 52% on last year.
Surprisingly, only one Kardashian features in the top ten most popular celebrity makeup looks for 2022. Khloe Kardashian came in at 8th place, according to the data. Searches for her full glam looks have increased by 90% this year, and the hashtag 'Khloe Kardashian makeup' has 1.5 million views. This year she's regularly been seen with full bronzed skin, sculpted cheekbones, full lashes and her signature beauty spot.
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