.HM Group is continuing its efforts toward more sustainable practices with a new men’s denim collection.
Styles from H&M’s men’s denim collection.
H&M worked with the Ellen MacArthur Foundation to follow its guidelines, such as eliminating waste and pollution, circulating products and materials at their highest value and regenerating nature by supporting natural processes. Kammerzell explained the collection follows these guidelines by utilizing organic cotton — up to 35 percent of which comes from post-consumer waste — and dyes that required less water and energy consumption.
“These guidelines are to focus on garment durability, the materials themselves, recyclability and traceability,” she said. “It’s looking at how we are designing to eliminate waste and pollution to create products and materials that can be circulated at their highest value. We really focused on designing for durability so these products are designed to last and they’re made from organic cotton and circulose viscose, so these are all materials that are better for the planet.
The collection falls in line with H&M’s sustainability goals, which include reducing its carbon footprint while doubling its sales by 2030. At the end of 2021, H&M launched its circular design guidelines where it trains all of its designers to “design for circularity,” according to Kammerzell. The company aims to have all products designed for circularity by 2025. H&M has also committed $283 million into its supply chain to reduce emissions.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
The Internet Archive's Calculator Drawer lets you relive high school math class | EngadgetThe Internet Archive's Calculator Drawer lets you relive high school math class
Consulte Mais informação »
Marvel Lets Fans Vote On Membership Of The X-Men, AgainMarvel Lets Fans Vote On Membership Of The X-Men, Again marvel xmen XMenVote
Consulte Mais informação »
Opinion: This One Weird Trick That Lets You Buy a HouseAs a millennial (well, xennial) I thought I would never be able to buy a house. This past week, we finally had an offer accepted on a dream home, and it was all thanks to one neat trick that you’ll never pick up from the rich commentators on the subject...
Consulte Mais informação »
If Brook Lopez Lets You Shoot It, It’s a Bad ShotThe Bucks center blocks plenty of shots. But it’s the ones he allows opponents to take that explain how he’s stopping explosive offenses.
Consulte Mais informação »
The Academy lets Andrea Riseborough keep her Oscar nominationThe matter is settled: Andrea Riseborough will be allowed to keep her Oscar nomination. Following a week of controversy, the Academy assessed whether the intense social media campaign contributing to her surprising best-actress nod abided by guidelines.
Consulte Mais informação »
Kevin Durant Hyped After Breanna Stewart Signs With NY Liberty, 'Lets Get It'Kevin Durant got his wish after WNBA superstar Breanna Stewart announced her decision to sign with the New York Liberty.
Consulte Mais informação »