The Swedish high-street retailer said the line, including the Space Age label’s signature chainmail dresses, will launch on Nov. 7.
— Swedish high-street retailer H&M staged a surprise event during Paris Fashion Week to announce its upcoming collaboration with French fashion house Rabanne.
They confirmed it will include pieces made with Rabanne’s signature metallic mesh, which usually retail in the thousands of euros. By contrast, the H&M versions will range in price from 39.99 euros for a bag to 599 euros for dresses.For the designer, it marks the culmination of a decade of brand-building efforts. “It’s a clear sign that there is a wider audience for the Rabanne brand and, above all, an understanding of what we do,” Dossena told WWD.
Lauding the “youthful” spirit of his collections, she said it was “how girls want to dress” now. The H&M line, to be launched on Nov. 9, will consist of 41 clothing items and 25 accessories for women; 21 pieces and 11 accessories for men, and 31 items for the home, Johansson said. The collection also marks Dossena’s return into menswear, a category that Rabanne launched with the spring 2020 season but put on hold during the pandemic.
“I’ve always thought of Paco Rabanne as representing a certain ‘70s lifestyle and he also saw it that way, like many designers of that era, so he had already produced things such as tables and small objects. He even designed pajamas and renovated hotels,” Dossena said. “I would be very interested to start working on this type of product.”
Johansson admitted that launching two major collaborations within six months was unusual, but the opportunity was too good to pass up. “It’s really good for our customers, they love them, but maybe for us, it’s a very big workload,” she said. “But overall, our customers still love our collaborations, so we will continue in one way or another.”
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