Start lining up now because this hmcanada partnership is sure to sell out.
Everyone’s favourite maximalist style icon Iris Apfel is celebrating her 100th year in the mostand H&M. To commemorate the occasion, the Swedish retailer is paying homage to her unmistakable aesthetic with a specialA post shared by Iris Apfel
In a press release, Apfel reveals she’s thrilled about the collection, saying, “I think H&M is fabulous and are absolute pioneers in their field — which I love! I love doing high style at affordable prices, which H&M has mastered!” While specifics about the clothing and accessories are still hush hush, this collab is shaping to be one of H&M’s most epic partnerships yet. The sure-to-be fabulous assortment will include colourful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, cuts and patterns.
“Iris epitomizes personal style — a style that is both beautifully flamboyant and eclectic as well as being totally ageless,” says Ann-Sofie Johansson, creative advisor of H&M womenswear. “She shows what fashion is all about — a means to express yourself, who you are or want to be and having fun at the same time — a true inspirer!”Before she found fashion fame, Apfel first made a name for herself as an interior designer.
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