Gwyneth Paltrow defends wellness claims ahead of Goop Netflix show: 'We're really just trying to move culture forward'

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Gwyneth Paltrow defends wellness claims ahead of Goop Netflix show: 'We're really just trying to move culture forward'
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'We made a few mistakes back in the early days,' said Paltrow, who will explore 'alternative ways of healing' in a new Netflix show,

Less than 24 hours after dividing the fashion police with her sheer brown Fendi gown at Sunday’s Golden Globes, Gwyneth Paltrow stirred up a bit more controversy by releasing a promo for her lifestyle brand Goop’s first foray into TV. Premiering Jan. 24 on Netflix, The Goop Lab sees the actress delving into wellness trends like energy healing and cold therapy.

But Paltrow’s enthusiasm for wellness claims that aren’t necessarily backed by science has worn thin with some health experts, and her upcoming show has renewed criticism that she’s promoting fads over facts. In an appearance on CNBC’s Power Lunch on Monday, however, the Oscar winner defended seeking out “alternative ways of healing” that may help women who feel overlooked by modern medicine.

“Look, well, I think when we were a little start-up and didn’t know about claims and regulatory issues and all, you know, we made a few mistakes back in the early days,” she told CNBC’s Julia Boorstin. “But, you know, for over a year now, we’ve had an incredibly robust and brilliant science and regulatory team in-house. It’s led by an MIT scientist.

“And I think, you know, to generalize and say there’s been controversy around us, I don’t think is quite fair, especially when you look at other businesses and some of the hot water they’ve gotten into along the way. Like we’re really just trying to move culture forward, especially as it comes to women. And I think the reason why Goop has become as popular as it has become is because women feel largely ignored when it comes to talking to their doctors about how they’re feeling.

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