The king of flavor endorses hard seltzer.
But whatever you think about Fieri, who grew up in Humboldt County and lives in Santa Rosa, you can't deny that he's created his own food universe. That universe was turned into a CGI spectacle this weekend, immortalized in a Super Bowl commercial for Bud Light's hard seltzer.
The commercial begins at a typical Super Bowl party, when two Fieri look-alikes arrive on the scene and snag a bucket of Bud Light seltzers to take back to their mayor as tribute.
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