Now you can virtually try Gucci's Ace sneakers on.
PUT YOUR SHOES ON: Gucci on Wednesday unveiled a new AR-based technology that allows customers to virtually try its Ace sneakers on.
Upon entering the interface, users can select their favorite pair of Ace sneakers, available in a range of styles spanning from plain white to logoed or embellished with pearls, and virtually place a 3-D model on their feet. In addition, Gucci said the tool will allow users to discover and try on designs that are yet to be released.
As of late, the Italian luxury house has been implementing a range of consumer-facing AR tools, especially conceived to enhance its clients’ in-store shopping experience.
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