Gucci creative director Alessandro Michele has done a lot of thinking while in lockdown. His conclusion: Fashion Week is over.
creative director Alessandro Michele has done a lot of thinking while in lockdown. His conclusion: Fashion Week is over.
The head of the fashion label posted the results of his contemplation, in both Italian and English, as a six-page diary entry to the company's Instagram account Saturday. In it, he declares the fashion calendar obsolete and says the label will hold just two shows a year, calling the traditional seasonal designations "stale and underfed."
The coronavirus pandemic has already halted presentations for the foreseeable future, with menswear and haute couture shows planned for June and July canceled, and the September fashion weeks in doubt. “I decided to build a new path, away from deadlines that the industry consolidated and, above all, away from an excessive performativity that today really has no raison d’être,"
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