Gucci's owner has reportedly held talks to buy Moncler in a potential $12 billion deal

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Gucci's owner has reportedly held talks to buy Moncler in a potential $12 billion deal
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The Italian ski wear maker's stock soared more than 10% on the report.

The luxury giant behind Gucci and Balenciaga held talks to buy Moncler in a potential 10.9 billion euro deal, according to Bloomberg. Senior executives at Kering and the Italian ski wear maker held"preliminary discussions about a combination," but there's no certainty a merger will happen, Bloomberg reported. Moncler's chairman and CEO, Remo Ruffini, will be a key factor in whether a deal is struck. View Business Insider's homepage for more stories.

The luxury giant behind Gucci and Balenciaga held talks to buy Moncler in a potential 10.9 billion euro deal, according to Bloomberg. Senior executives at Kering and the Italian ski wear maker held"preliminary discussions about a combination," but there's no certainty a merger will happen, Bloomberg reported. Moncler's chairman and CEO, Remo Ruffini, will be a key factor in whether a deal is struck. View Business Insider's homepage for more stories.

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