Gucci RTW Spring 2024

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Gucci RTW Spring 2024
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For his debut collection, Sabato De Sarno respected the house heritage but charted his own course.

Sabato De Sarno wanted to put Gucci back in the streets — literally —showing outside at Milan’s Brera district. Forecast rain forced his runway debut indoors, but it didn’t dampen his vision.

He leaned into the clean, elegant daywear trend seen at Prada, among others, with 1960s-meets-1990s tailored coats, super-short shorts and cute logo rompers and jumpers, body-skimming tanks and knit sets, baggy jeans and crystal bra tops. De Sarno’s old boss at Valentino, Pierpaolo Piccioli, was also there “to support,” he said. “I already know what I expect to see…and I’m very proud. He’s the best choice.”loafer to a cool platform, and introduced a new house color, a deep Rosso Ancora red used on Jackie bags, leather car coats and a covetable embossed pencil skirt that looked rich.

The week before the show, Gucci’s Instagram was wiped clean, signaling a new chapter for the brand. But De Sarno teased a few images on his own handle, including Werbowy posing in a Gucci jewelry campaign at the Chateau Marmont in Los Angeles, where Gucci will host LACMA Art + Film Gala in November, and dress a lot of celebrities.

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