The luxury brand stopped using fur in 2017:
Author:Whitney BauckUpdated:Sep 12, 2019Original:Sep 12, 2019When Gucci announced in 2017 that it was done using fur, the brand was lauded for taking the lead in the world of luxury. On Thursday, Gucci made an even more groundbreaking announcement: the brand is now, it claims, "entirely carbon neutral."
The approach detailed by the release noted that its calculations include the whole supply chain, since the supply chain is responsible for 90 percent of Gucci's emissions. The brand breaks its commitment down into two parts. The first is avoiding and reducing emissions, which is accomplished by doing things like switching to renewable energy in all of Gucci's stores, offices and warehouses and eliminating design inefficiencies that create waste.
Though carbon offsetting systems have been controversial in the past with some environmentalists arguing that they can't really deliver the carbon savings they promise, the fact that Gucci understands the need to start with reducing emissions rather than simply offsetting them from the get-go may mollify some. In 2018, the brand says, it dedicated $8.4 million to offsetting projects.
Will Gucci's commitment to carbon neutrality provoke similar actions amongst its luxury peers? In a world full of climate activists staging die-ins at political rallies and demanding the end of London Fashion Week, it's not too hard to imagine.
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