'Guardians of the Galaxy Vol. 3' has earned $118 million at the domestic box office.
Marvel has a new dog in the fight as regards the box office standings and earnings for the next few weeks. Guardians of the Galaxy Vol. 3 began its theatrical journey this past Friday with one final adventure on the cards for the superhero three-quel from director James Gunn.
Prior projections for Guardians of the Galaxy Vol. 3 had pegged the film at grossing about $130 million in its opening weekend, but that number was later revised to $110 million. This new jump in profit is as a result of a global promotional partner campaign run by Disney for the Gunn three-quel, which is priced at $90 million according to Deadline's reporting.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Guardians of the Galaxy Vol. 3 is the MCU's latest offering and the film has seen a number of brands license the songs on its soundtrack to run targeted campaigns. They include McDonald’s, King’s Hawaiian, General Mills, Enterprise, Microsoft, Realtor.com and Cisco. The use of the soundtrack is a long-running tradition that was evident in the first two installments of the franchise. The Vol.
Guardians of the Galaxy Vol. 3 is currently playing in theaters. Check out Collider's interview with the cast below:
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