Knowing soccer fans like to watch World Cup games with other soccer fans and bask in soccer culture, Toca used the month-long tournament that ended last week to add to its business.
Eddie Lewis understands just what an exciting World Cup can do for the growth of soccer in the United States.
Like the American game, Toca is actively looking to grow. Lewis said Toca's revenue doubled year-over-year in 2022 and is projected to increase 120% in 2023,"depending on the number of acquisitions we take on." Toca, a word used to describe a style of play, sought to build on its growth through the World Cup. In Naperville it held watch parties for the first United States game of the tournament, vs. Wales, as well as the final featuring France and Argentina. The fans who packed the Naperville facility for the watch parties came from all over the suburbs, despite the 9 a.m. kickoff time for last week's final.
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