Group Nine has acquired PopSugar.
The media company, which already operates sites such as Thrillist and NowThis, acquired PopSugar, a web site that offers fashion and celebrity coverage aimed at women, but also shopping and extensive branding and licensing efforts of its own and for advertising partners. A spokeswoman for Group Nine declined to comment on the value of the deal, but it was an all-stock transaction. Reporting in The Wall Street Journal said PopSugar was valued at $300 million.
Ben Lerer, Group Nine’s chief executive officer, said the acquisition of PopSugar “hugely expands our reach within an important demographic, bringing us a community that deeply loves the brand and a company with the proven ability to diversify their revenue across premium advertising, affiliate, direct-to-consumer commerce, licensing and experiential channels.”
As for PopSugar’s founders, Lisa and Brian Sugar, they will take on new executive roles with Group Nine, though the spokeswoman said their titles won’t be revealed until the transaction closes in a little over a month. Brian Sugar will take a place on the company’s board.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Online publisher Group Nine to acquire PopSugarDiscovery Inc.-backed digital publisher Group Nine Media has agreed to acquire women-focused publisher PopSugar, the companies said, the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook Inc. and Alphabet Inc.’s Google dominate.
Consulte Mais informação »
WSJ News Exclusive | Group Nine to Acquire PopSugar, Continuing Wave of Digital Media Tie-UpsDiscovery-backed digital publisher Group Nine Media has agreed to acquire women-focused publisher PopSugar, the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook and Google dominate.
Consulte Mais informação »
Group Nine Media to Acquire PopSugarCo-founders Brian Sugar and Lisa Sugar will join the Group Nine executive team.
Consulte Mais informação »
Group Nine Is Buying PopSugarIn another digital-media merger, Discovery-backed Group Nine Media has reached a deal to acquire female-focused lifestyle brand PopSugar. The all-stock acquisition will bring PopSugar into the Grou…
Consulte Mais informação »
Pop Sugar Acquired By Group Nine Media In Latest Sign Of Digital ConsolidationPop Sugar, a female-skewing digital brand that started off as a humble blog in 2006, has been acquired by Group Nine Media in the latest major M&A transaction to rearrange the digital media sec…
Consulte Mais informação »
Hong Kong drops its bid for the London Stock Exchange GroupThe Hong Kong Exchanges and Clearing has dropped its bid to acquire the London Stock Exchange Group
Consulte Mais informação »