'Nothing congregates or builds communities in Latino culture like quinceañeras,” activist Cristina Tzintzún Ramírez says. - NBCLatino
The Texas electorate in 2020 will be the youngest and most Latino pool of voters ever, according to the group. Half of the young people turning 18 now are Hispanic and 95 percent of young Latinos in the state are U.S. citizens — meaning they have the right to vote.
A familial celebration, the quinceañera marks the time a young girl moves into womanhood. Tzintzún said tapping into the quinceañera honors the tradition and the community, but also recognizes the role Latinas are playing in driving political change in the state. "For us, this is about community, not just politics," Tzintzún said."We want to defend and honor the community and what better way than to lift up the power of our vote in the community, particularly with half of all those turning 18 in our state Latino?"quinceañera conventions and expos.
“When we use the power of Latino culture, we can shape the narrative, reach millions of Latinos and build long-term voting power to win our community, the dignity and respect we deserve,” Tzintzún said.
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