Store or 'house' brands used to be much cheaper than name brand products from P&G, Unilever, Kellogg's and more. But we found those cheaper brands raising prices, too.
Major brands from P&G to Kellogg's to Kraft-Heinz have recently announced price hikes. But what about store brands, those inexpensive alternatives? Some of those items are going up in price too."They're running out of all the generic stuff because everybody's buying it because they they've upped the prices on everything," Jackson said."Those are pricey too, even the house brand," she said.
In the meantime, at a Target store in Missouri, there were hikes on several store products, including milk, which is now 20 cents higher than just a few months ago."They couldn't keep them down forever and that's why now we're starting to see these increased prices," she said."Regardless of if you're a national brand or a store brand, everyone is dealing with supply chain shortages.
That means that store brands know that most consumers won't buy if they are as expensive as big-name brands, such as Tide, Kleenex and Bounty, so they are likely to keep prices down. And that way you don't waste your money.
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