Greycroft's Dana Settle is one of the most powerful venture capitalists and one of the few women in her field. She reveals what needs to be done to close the startup funding gap if you're not a man.
that was invested in US startups in 2019, according to PitchBook data. Eight percent went to mixed-gender teams while 89 percent went to all-male teams.according to CB InsightsDana Settle, a founding partner at Greycroft, is a rarity in her field. She said the funding for female founders is improving, however slowly.
"It's a function of unconscious bias," she said. "It is a natural human thing to present to people you feel more comfortable with. If you look at the VC stack, there are more early stages that are women, and as you go up there are a lot fewer growth investors who are women."
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