The new weekly public affairs program will air on local stations across the country. Susteran’s program “Full Court Press” will air Sundays stating in September in the 91 markets where the Atlanta-based Gray owns television stations and on Weigel Broadcasting stations in Chicago and Milwaukee.
Van Susteren joined Gray in February as a national political analyst. She is also a contributor for the government radio service Voice of America.
While Gray plans to roll “Full Court Press” nationally, the program is expected to immediately attract locally targeted political advertising. The company owns three stations in Iowa, where the Democrats will hold their first caucus in the race to pick the party’s nominee to oppose President Trump in 2020, and has outlets reaching early primary states such as New Hampshire and South Carolina.
While TV stations have felt the pressure of increased competition from online video and shrinking audiences, political advertising has remained a reliable source of revenue, especially in presidential election years. “Politics begins in local markets,” Van Susteren said. “I am now the local media. I’m going to reach their voters.”
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