'If you are buying fast fashion then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process,' said teenage climate activist Greta Thunberg, cover star of Vogue Scandinavia's first issue.
"For this debut issue, I am so incredibly proud to feature Greta Thunberg on the cover," said the magazine's editor-in-chief, Martina Bonnier, in the
."Not only is she a singular Scandinavian figure and force of change, she also embodies the love of nature, pursuit of sustainability and unabashed fearlessness that is at the core of our vision."Thunberg first garnered global attention in 2018 when she skipped school at 15 years old to protest outside Swedish Parliament, demanding the government lower its carbon emissions. She soon
, and now, at 18, Thunberg is one of the world's most visible environmental activists. She has been nominated for a Nobel Peace Prize three years running.in Vogue Scandinavia, Thunberg spotlighted the role of fast fashion -- the mass production of inexpensive, on-trend clothing that maintains low pricing through labor exploitation and poor quality -- in the worsening climate crisis.
"If you are buying fast fashion then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process," she told the magazine."Of course I understand that for some people fashion is a big part of how they want to express themselves and their identity."
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