Gran Turismo is making a box office comeback.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Despite initially getting off to an underwhelming start, Gran Turismo has broken an impressive box office milestone almost a month into its theatrical run. Gran Turismo premiered widely in theaters on August 25, after a slight delay due to the SAG-AFTRA strike. The film is based on a true story.
As reported by Collider, Gran Turismo has passed $100 million in worldwide box office earnings, raking in $102 million. The milestone is especially impressive because the movie initially got off to a slow start. It originally debuted at $17.4 million on its opening weekend, but this included $5.3 million in previews, meaning that its actual opening gross was on the lower end of predictors, which suggested it would debut at $12-$15 million.
Did Gran Turismo's Delay Help Box Office Numbers? Gran Turismo's milestone is a bit surprising, not just because of its underwhelming start but because 2023 has been a strange year at the box office. Several films expected to be significant hits have flopped, including The Flash and Indiana Jones and the Dial of Destiny. Meanwhile, other titles like Barbie and Oppenheimer became even bigger hits than expected.
One thing that may have helped the movie was Sony's strategy of delaying it. Sony delayed Gran Turismo's wide release just weeks before its initial August 11 premiere, pushing it to the 25th. However, previews were available in select theaters before the wide release. Since Sony was taking a hit in promotion due to the SAG-AFTRA strike, it is believed that the studio wanted to promote Gran Turismo via word of mouth.
It's unclear if the delay helped the film's performance, but audience promotion may have played a role. Gran Turismo's slow start and sudden comeback suggest that word of mouth and hype after its release drew some audiences to the theater. Given that Gran Turismo is based on a true story and stars several big names like David Harbour and Orlando Bloom, there has undoubtedly been much to discuss about the film.
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