Grain bowls have become Panera’s best product launch in years as chain fends off growing competition
, “is following in Panera Bread’s footsteps.” This movement is not lost on Wegiel.
“As they take stands on things like wellness, food quality, clean food, then they start to become our direct competitor,” Wegiel said. “It’s a tremendous brand position. For us, however, we have that at a national level, while many of them would love to have our scale. In this business, it’s extremely competitive and hard to stay ahead. That’s how we differentiate.”
Still, whereas Panera sees a huge advantage with its footprint, Burnett admits these newer, smaller players have a better ability to be nimble.
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