Skin-care brands are wanting to address an unfilled gap in the beauty space: the challenges of teen skin.
When Eden Grimaldi, the owner of a beauty communication agency, started looking for skin care for her then-13-year-old son, she was caught off guard by the lack of options at her local drugstore.
“Millennials seem to be such a big focus for beauty brands these days,” says Grimaldi, whose son is now 17. “And teens have kind of been left out.”Most parents today are faced with a beauty conundrum when it comes to the health and wellness of their teenager’s skin.
“This generation is so woke and so much savvier than all of us ever were as teenagers,” says Atterton, who describes the look of Rile as “if Supreme and Glossier had a baby.” “They’ve got much more attitude and more smarts than what most brands out there give them credit for.” “My approach is to flip the narrative about skin care typically geared toward teens so it’s not about stripping and punishing the skin,” says Atterton. “It’s about nourishing.”Aesthetician Nicole Sullivan has long specialized in acne at her Sherman Oaks-based skin-care studio. She’s well versed in the specific needs of sensitive teenage skin.
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