Given the high costs of getting and staying certified, and the questionable impact of some programs amid heightened greenwashing, companies are rightfully selective.
As part of its newly announced “Product Impact Standards,” REI will be engaging partners to ensure brands representing at least 55 percent of REI’s annual sales volume also set a science-based emissions reduction target by 2025.
“Our standards are intended to provide a helpful framework for our brand partners. For smaller brands that may not have a dedicated sustainability team, they provide guidance and highlight important foundational practices that every brand should implement. For larger and more sophisticated brands, the ‘preferred attributes’ provide brands an opportunity to make their products according to leading best practices and to highlight that to consumers.
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