WinRed has been designed with an eye toward enabling down-ballot Republicans to capitalize on Trump’s massive small donor base
early this year to consolidate behind a single online platform that could serve the entirety of the party. Republicans until now have had a factionalized ecosystem of vendors that stymied efforts to unify behind a single fundraising vehicle.
Gerrit Lansing, WinRed’s president, and Mike Shields, a former Republican National Committee chief of staff who is involved in the also project, were expected to brief House GOP leaders on the launch Sunday evening. Lansing, a veteran GOP digital strategist, is slated to address several other party gatherings in the coming months.
poster="http://v.politico.com/images/1155968404/201906/1265/1155968404_6049771389001_6049782794001-vs.jpg?pubId=1155968404"The most unexpected stumbling block surrounded the initial decision to dub the new product “Patriot Pass.” The name was abruptly dropped after New England Patriots owner Robert Kraft told the president that the processor sounded too much like his football team.
With encouragement from Trump's political team, Republicans eventually settled on a plan to unify behind a platform that would fuse Revv, a payment processor used by the president’s campaign, with Data Trust.
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