According to a review of archived internet pages by The Daily Beast, at least five House GOP candidates in battleground districts wiped mentions of Trump or the 2020 election from their websites or social media after winning their primaries.
Right after Bo Hines won a crowded primary for Congress in North Carolina, a visitor to the Republican hopeful’s campaign website would immediately find his declaration that he was “100 percent Pro-Life” and “100 percent Pro-Trump.”
But the so-called tactic of “pivoting to the general” is being pushed to its limits for Republicans running in 2022. Trump remains as popular as ever among the GOP base and is as unpopular as ever outside of it. The Supreme Court’s move in June to overturn abortion rights is a dream come true in the GOP base—but a nightmare to many more outside it.
Generally, it’s uncommon to see candidates significantly change their platforms and branding during the course of a campaign. In responses to inquiries from The Daily Beast, and other news outlets in previously reported stories, a handful of Republicans offered explanations for their disappearing pro-Trump or anti-abortion rights content.
“Unfortunately for all candidates, the Internet lives forever,” Spain said. “At this point, it’s too late to run away from who you are.” Hines’ website overhaul reveals a candidate “making a strategic decision to say, ‘I need to be much more in the middle lane,’” Bitzer said. “In a district like the 13th, you can’t just play to one party base.”
Chris West, for instance, campaigned in a contested primary for a southwest Georgia congressional seat as an “Air Force Officer, Job Creator, America First Fighter” who prominently displayed a photo of him grinning and giving a thumbs-up with Trump. Tiffany Smiley, who Republicans hope will mount a serious challenge to Sen. Patty Murray in typically blue Washington state, had “election integrity” prominently displayed on her agenda page during the primary before removing that language afterward,Smiley’s website does now allude to the issue, but the content is only reachable by clicking a “learn more” link at the bottom of her revamped agenda page.
JR Majewski, for instance, put “protecting innocent life” as his top issue as he campaigned in the GOP primary in a newly redrawn northwest Ohio district.
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