The latest update is the clearest depiction of how Google is thinking of 'ambient computing,' which the company describes as using computing without feeling tied to a physical phone.
"With the evolution of cloud and AI we've reached a significant new milestone," wrote Ivan Poupyrev, Director of Engineering for Google ATAP in aThursday. "Computing can now go beyond specialized devices and start providing digital experiences through everyday things around you—an idea we call 'ambient computing.'"
The original Levi's Trucker with Jacquard by Google retailed for more than $300, while the new collection includes a men's and women's classic Trucker jackets for $198. In the blog post, the company promises more to come, hinting at a target of even lower price points. It's seeking more apparel partnerships, according to Jacquard's its website.
A promotional video shows people using gestures to control music, navigation, picture-taking, and access to a smart assistant and mobile alerts. "With Jacquard, we want to help you access your digital life through the garments and products you use every day," Poupyrev continued in the blog post. "We see technology as an ingredient for making ordinary things better and more helpful—not turning them into gadgets."
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