Google Topics API for privacy-preserving targeted ads gets shot down
) based on its concern that the new wording would empower an unchecked"authoritarian review group" capable of creating"significant unnecessary chaos in the development of the web platform."
The Chocolate Factory's attitude toward the W3C can be seen in a 2021 W3C Web Community Interest Groupabout Google's FLEDGE Privacy Sandbox tech. In reference to technical trade-offers between various proposals, Google software engineer Michael Kleber observed,"The W3C doesn’t get to be the boss of anyone" as he described how browser makers would come to their own decisions and then try to reconcile their choices with those of rivals.
Asked about TAG's unenthusiastic review of Topics, a Google spokesperson suggested Topics is a better alternative than either the paywalls that would inevitably cordon off the web in the absence of content-funding interest-based ads or than the privacy-harming cookie substitutes other marketers would no doubt propose.
"Topics supports interest-based ads that keep the web free and open, and significantly improves privacy compared to third-party cookies," a Google spokesperson toldin an emailed statement."Removing third-party cookies without viable alternatives hurts publishers, and can lead to worse approaches like covert tracking. Many companies are actively testing Topics and Sandbox APIs, and we’re committed to providing the tools to advance privacy and support the web.
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