Google to stop selling Google Glass smart glasses, shifting focus to AR

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Google to stop selling Google Glass smart glasses, shifting focus to AR
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Google announced it will no longer sell Google Glass Enterprise Edition smart glasses. The company is looking to shift to AR glasses in the future.

Google will no longer sell the latest Enterprise Edition of Google Glass, the company announced this week, effectively killing off an innovative but failed wearable product line from another era that many consumers may have assumed was long gone.

Google then shifted the focus from consumers to enterprise. The first Enterprise edition of Glass, announced in 2017, was pushed for use in industries such as manufacturing and logistics. The Enterprise Edition 2, released in 2019, was Google's last attempt at saving the Glass product. But the $999 product failed to catch on.

Still, the dream of Google Glass lives on. Snapchat's parent company sells Spectacles, another set of smart glasses that has struggled over the years to gain traction. Apple is reportedly working on augmented reality glasses. And even after the setback of Glass, Google said last year it was continuing to test other AR glasses.

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