Google wants to align itself with creators.
The tech giant is launching Creator Labs, an incubator for professional photographers, videographers, directors, YouTubers and artists. The initiative is meant to highlight the camera capabilities of Google’s Pixel 4 phone, aka the tool with which the creators are capturing content. The program also creates opportunity for Google to be a part of current and future social and cultural conversations.
Creator Labs was formed in partnership with Lens, a division of IMG helmed by Steven Chaiken that seeks to represent visual artists in a forward-thinking way. Creator Labs will launch this month with 10 artists: Quil Lemons, Mayan Toledano, Joshua Kissi, MaryV Benoit, Myles Loftin, Andrew Thomas Huang, June Canedo, Tim Kellner, Glassface and Anthony Prince Leslie. Their work will be exhibited in a free, public gallery show that will open on Dec. 14 at 415 Broadway in New York City. Google intends to work with the artists throughout 2020, with the potential to add artists into the fold after one year.
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