Google tells Apple to 'fix text messaging' in bid to promote RCS protocol
there. The last time Apple provided proof-of-life in its communications department was on February 25th, 2022 to acknowledge an inquiry and respond,"Can we email off the record?" Despite the acceptance of those terms, no further response was received. So it is perhaps unsurprising that Google's prodding hasn't elicited any answer from Fortress Cupertino.
During the antitrust case Epic Games filed against Apple in 2020 – still awaiting an appeals court decision – messages exchanged by Apple executives revealed why the company might be disinclined to make iMessage play nicely with Android apps.[PDF] filed last year in advance of the Epic Games v.
"In 2016, when a former Apple employee commented that 'the #1 most difficult [reason] to leave the Apple universe app is iMessage . . . iMessage amounts to serious lock-in' to the Apple ecosystem, [then head of worldwide marketing Phil] Schiller commented that 'moving iMessage to Android will hurt us more than help us, this email illustrates why,'" the court filing says.
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