Google targets low-income US women with ads for anti-abortion pregnancy centers, study shows

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Google targets low-income US women with ads for anti-abortion pregnancy centers, study shows
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Low-income women in some cities are more likely than their wealthier counterparts to be targeted by Google ads promoting anti-abortion crisis pregnancy centers when they search for abortion care. MsReads via guardian

study also found a number of ads still being served to users suggesting centers offer abortion care when they do not.Abortion fund” – an organization that provides financial and other forms of support for abortions – yieldedSimilarly, when the lower- or average-income Atlanta test account searched for “Planned Parenthood Atlanta”, Google produced a single ad that read “Abortion Consultation for Free”, with an ad linking to a crisis pregnancy center called Health for Her in Atlanta.

“Michigan has roughly 100 pregnancy crisis centers that explicitly do not provide abortions, and these clinics should not be listed among abortion providers,” Slotkin said. Senator Mark Warner’s office added: “Ads from ‘crisis pregnancy centers’ that reference ‘Free Abortion Help’ or ‘Abortion Consultation’ are obviously not in compliance with Google ads policies that forbid ads ‘that deceive users by excluding relevant product information or providing misleading information’. I urge Google to take action to prevent these deceptive advertising practices meant to trick users, especially low-income women.

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