Google's search AI now looks for general consensus to highlight more trustworthy results
search results page when you look up a piece of information? That's called a"featured snippet," and it's meant to provide you with a quick answer to your query. Now, Google is making sure that the information it highlights is reliable and accurate by using its latest AI model, the, so that Search can now look for consensus when deciding on a snippet to feature.
Google's Search AI can now check snippet callouts — those are the information with larger fonts that serve as heading for featured snippets — against other high-quality sources online. It can figure out if there's a general consensus for that callout, even if sources use different words or concepts to describe the same fact or idea. Google says this"consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.
Google is now also making its"About this result" tool more accessible. That's the panel that pops up when you click on the three dots next to a result, showing you details about the source website before you even visit. Starting later this year, it will be available in eight more languages, including Portuguese, French, Italian, German, Dutch, Spanish, Japanese and Indonesian.
Finally, in case Google's AI has determined that the overall results for a search query may have questionable quality, the results page will now display a content advisory."It looks like there aren't many great results for this search," the advisory will say, telling you to check the source you're looking at or to try other search terms. It could help you stay alert and be on the lookout for potential fake information while checking the results the website had presented.
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