The Economist ran an experiment, comparing a news site’s share of search results with a statistical prediction based on its output, reach and accuracy
are suppressing voices of Conservatives”, tweeted Donald Trump in 2018. “They are controlling what we can & cannot see.” The president’s charges of bias are often dubious. But many people worry about algorithms absorbing human prejudices. Robert Epstein, an academic, has compiled data that show Google suggesting more positive terms when users type “Hillary Clinton” than when they look up Mr Trump.
ran an experiment, comparing a news site’s share of search results with a statistical prediction based on its output, reach and accuracy. Next, we built a model to predict each site’s share of the links Google produces for each keyword, based on the premise that search results should reflect accuracy and audience size, as Google claims. We started with each outlet’s popularity on social media and, using data from Meltwater, a media-tracking firm, how often they covered each topic.
Our study does not prove Google is impartial. In theory, Google could serve un-biased links only to users without a browsing history. If fact-checkers and Pulitzer voters are partisan, our model will be too.New York Times
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