This week Google released Plus Size Insights, which is part of an initiative to create marketing inclusion. Google partnered with NAAFA to generate Plus Size Insights.
. Started in 2017, All In was created to help Google improve representation and belonging. With Plus Size Insights, Google hopes to help their in-house marketing efforts as well as creatives in advertising and media industries more broadly to positively and authentically represent people in larger bodies. to develop Plus Size Insights. Tigress Osborn, Chair of NAAFA, wrote that being approached by Google was met, at first, with both intrigue and reservation.
Melina “Melu” López, Product and Inclusion Marketing Manager at Google, says, “In today’s world where people want to see the full spectrum of diversity, representation of plus size people in the media continues to lag behind. Our goal with All In, and the body size insights in particular, is to help Google and other marketers understand the nuances that exist among people who identify as plus size so that we can create marketing that authentically and positively represents them.
it is important to show plus size people living every aspect of life, not just pursuing social acceptance by demonstrating that they are trying to lose weight or apologizing for being fat.remove any messaging that encourages or celebrates food restriction or dietary/lifestyle habits with the sole purpose of losing weight.- move away from associating fatness with illness, laziness, shame or guilt, and note that no person’s worth is based on their health status.
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