Google's Pixel smartphones did better than the iPhone in Japan and North America in Q2 2023.
While most smartphone brands are seeing their sales slump, Google's Pixel phones are rising in popularity in some of the world's most important markets.
In Japan, which is the world’s third-biggest economy and an important market for apps and games, sales of Google Pixel smartphones rose six times in the second quarter of 2023 compared to a year ago, according to research firm Counterpoint Research's findings published byWhile that's important news on its own, what makes it even more interesting is that Apple's market share declined from 58 percent to 46 percent during the same period, marking this the first time in two years that...
Japan is a huge success story for Google and the Pixel team. It appears that most of these devices are from the budget Pixel 6a and 7a series, which would likely mean that Google has successfully captured the middle of the Japanese smartphone market." - Anshel Sag, Moor Insights & Strategy's principal mobile analyst
The iPhone has been as dominant in Japan as in the US but rising smartphone prices are pushing people towards Google's
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